![]() ![]() Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Variabel bebas yang digunakan adalah Service Marketing Mix, dengan variabel terikat Citra Merek dan Keputusan Pembelian. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh Service Marketing Mix terhadap Citra Merek dan Keputusan Pembelian. The researcher by this reference evaluates the usability of website by using five from the seven elements stated by Shahrizan, 2006 which is consistency, accessibility, navigation, interactivity and content. ![]() To show the agreement with the literature being reviewed, the researcher thinks that the website usability or simply said as website quality is directly related with the service quality. The determinant is called SCANMIC usability model which is the acronym for screen design, consistency, accessibility, navigation, media use, interactivity and content. Mohd Shahrizan, (2006) uses seven determinants in the website usability evaluation. More specifically, focusing attention on the internet, website usability reflects the perceived ease of navigating the site or making purchases through the internet and it is considered a critical factor on the development of electronic commerce (Flavian et al., 2006). Moreover, Nielsen (2000) argues that “users experience usability of a site before they have committed to using it and before they have spent any money on potential purchases.” Thus, it is important to build and develop sites that are easy to use and that meet the organizational needs. Hill (2001) stated that the website design is the important determinants of visitors‟ o nline purchases and revisit intentions. ![]() The experience consumers have on a website is increasingly becoming an important topic both for academia (Agarwal and Karahanna, 2000 Novak, Hoffman & Yung, 2000) and for organizations using websites to market their products and services. In general, the concept of usability can be defined as the effort required to uses a computer system. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2023
Categories |